Starting a tennis coaching business is an exciting experience. You get to be your own boss, manage your time and make money doing something you love—teaching tennis!
With a tennis shop and coaching business, you can provide specialized tennis equipment, apparel and other related products to customers. You can also offer lessons or training sessions on how to play the game.
However, knowing where to start can be overwhelming. So here are 5 tips for starting a successful tennis shop and coaching business.
#1 Finding Clients
Where do you find clients for your tennis shop and tennis coaching business? The best way to find clients is to network with clubs, tennis associations and other organizations. This is an effective way to build up your clientele base, which will help you in the future when it comes time to grow your tennis shop and coaching business.
Marketing and social media: advertising can be done through word of mouth, social media platforms like Facebook, Twitter or flyers at local events. The more people hear about what you do, the more clients you are likely to attract. Word of mouth advertising carries a lot of weight, online and in-person.
#2 Getting Equipment
You’ll need a range of tennis equipment, and you can get some by approaching local suppliers. They might offer advice on equipment and accessories. You can also discover what equipment options are available at larger stores or online.
A manufacturer may even supply sample products your clients can use as part of a sponsorship deal. What does a good tennis shop need? Ideally, a good range of equipment for novice players and those who are more advanced. Also, enough space where players can practice or try a new racket out to see how it feels. You also need enough rackets that anybody can find the right one for them.
Maybe have an assistant coach on call, in case you are busy, with knowledge about tennis because new clients may not know how to play yet or want some guidance on how to get better or what type of racket will suit their style.
#3 Setting Prices
It would be helpful to have tennis classes available where people can get technique instruction in private lessons. But booking ahead is always recommended, so no one misses out – especially when you get busy because everybody wants help growing their game!
How much should you charge clients for tennis coaching? The best way to determine rates is to look at what your competitors are charging. You can do this by visiting tennis clubs in the area or finding local tennis coaches online and comparing their rates.
Remember, tennis coaching will only be one part of your business. Revenue generated from sales of tennis equipment and supplies from your tennis shop should be a large percentage of your business income.
#4 Tennis Lesson Plans
You will need a range of plans covering beginners to more advanced players. A tennis coach should have a clear idea of each player’s skill level and personality to create a personalized plan. Tennis lesson plans should cover short-term and longer-term goals for tennis players.
Each tennis lesson plan should include:
- Warm-up activities such as jogging and stretching (the warm-up usually takes between five and ten minutes).
- Technical work – coaching the techniques of tennis strokes, footwork or other related skills. This section can take from 15 to 20 minutes, depending on the level.
- Warm down activities, stretching out, and possibly exercises to do at home before the next scheduled lesson.
When it comes time to teach tennis, you need all the right tennis gear, including tennis balls, rackets, court shoes and apparel such as socks or shorts. Other tennis accessories like headbands and towels can also be popular.
Where do you find the right location for your new tennis venture? When considering the ideal location, identify where plenty of people play tennis in the local area.
The best location for a tennis coaching business is a tennis club or a tennis court in the area. If you plan to open your own tennis coaching business, it might be best if you start with an online tennis shop. That way, you can do it from home and avoid having to spend money on rent for a physical store initially.
Other Considerations When Starting a Tennis Shop or Coaching Studio
- One of the most important things that any tennis coach needs is money to invest in their tennis equipment and facilities. This means they need either a bank loan or private funding. How much money do you need to start your tennis business? It depends on if you plan to start coaching with an online tennis shop or establish a tennis club. Do you plan to rent or buy a tennis court in the area?
- Before starting your business, it’s best to decide whether your tennis shop will be online or a physical setup with a physical tennis club and tennis courts nearby.
- Tennis coaches must have their certification from the relevant professional tennis association. Find out more about requirements and also business permits and licenses from your local area authority.
- Tennis can be seasonal in some areas, so prepare a backup plan for off-seasons. Some competing tennis clubs might offer tennis lessons as part of their membership packages, so you may not have much work on hand during off-seasons.
- Tennis coaching is physically demanding, and coaches need to stay in shape if they want to continue their tennis career for long periods.
Making It All Work
A tennis coaching studio and tennis shop can be a lucrative business if you attract enough players. The points outlined above should help tennis coaches make the right decisions when setting up their business.
There are several benefits to owning a coaching studio and tennis shop, but you must get the basics right!
A good location, an effective marketing plan, and superb tennis skills and services that players need can help launch your tennis coaching business.
Get the essential elements of good coaching and a well-stocked tennis shop right, and the rest will follow naturally.