The sports industry has already proven to be one of the most tech-savvy industries around. Many teams and stadiums have used mobile apps within the last few years, and they offer fans a whole new way to connect with their favorite teams and players.
From the Golden State Warriors in the NBA to Barcelona in the Spanish Premier Liga, mobile apps have been embraced by professional sports teams worldwide. According to the Capgemini survey published in December 2019, when asked how they found sports content, 64% of respondents aged 18 to 27 said they watched sports content via mobile apps provided by sports bodies, third parties, or pay-TV providers (Statista).
It is obvious that mobile apps are becoming the preferred choice among fans. The term “mobile-first” is gaining more and more popularity in sports teams, and in my opinion, it is not by chance.
How Can Mobile Apps Help the Sports Industry?
Mobile apps are also here to stay because they have several valuable benefits for sports organizations of all kinds. Here are some of the top reasons why mobile apps are so important for sports businesses:
Help Increase Revenue
As you may know, mobile technology has had a huge impact on how people purchase things over the past few years. According to Statista, consumers spent 34 billion U.S. dollars on mobile purchases in the 3rd quarter of 2021. Consumer spending via mobile apps has seen a steady increase since 2019 and will only increase in the years ahead.
For sports organizations, they can improve their revenue by developing and launching mobile! With this type of money flowing through this channel, it’s no wonder that more companies and organizations are looking at ways to get a piece of the pie. Mobile apps are an easy way to tap into this spending and offer fans a frictionless shopping experience.
Mobile ticketing is one of the most important features that teams and stadiums can offer through mobile apps. By allowing fans to purchase tickets and access information about events directly from their smartphones, sports organizations can reduce the number of paper tickets and wasted resources. Plus, they can make it easy for fans to transfer their tickets if they wish to sell them or give them away.
In addition to ticketing, sports franchises can use mobile apps to sell merchandise and team memorabilia. It presents a huge opportunity for teams and stadiums to tap into the global market for sports fans. For example, if you’re a fan of the New York Yankees, you might be interested in purchasing some official gear from their online store. If the Yankees had a mobile app, you could do this without leaving your seat at the stadium or from anywhere in the world.
Sports organizations can also monetize their apps by sponsorship, including advertisements or subscriptions to paid content. For example, live streaming services, TV networks, or sports news sites can pay to have their ads on mobile apps for specific teams. Mobile advertisements are already one of the fastest-growing sectors in the advertising industry, and sports organizations would be wise to get on board. Brands are always looking for new and innovative ways to reach consumers, and sponsorable mobile apps are one of the best ways to tap into this space.
Sponsorship companies and advertisers also benefit from the rise in popularity of mobile applications because they allow companies to reach their target markets and connect with fans on a more personal level. While traditional marketing campaigns include billboards, television ads, and print advertising, apps provide sports partners and sponsorships companies with an opportunity to advertise directly through the digital world we live in today.
Improve the fan experience
Teams and stadiums strive to create a better fan experience, and mobile applications can help them accomplish this goal. For example, mobile apps can improve the fan experience for people who attend an event. For example, a fan at a football game could use the team’s app to see a map of the stadium that shows where they are seated. They could also use it to find out information about football rules or the players on the field.
In addition, team apps can include a live scoreboard where fans can see how their favorite teams are doing. This can create a sense of community among fans and help them feel more connected to the team.
That’s not all, though! Teams can also use mobile apps to provide immersive, interactive experiences for fans. For example, using AR/VR technologies, apps could help fans see new perspectives of the game – like live action from a players’ point of view. Sports businesses can use this technology to create virtual reality tours of the stadium or locker room.
Finally, mobile apps can also be used to improve the fan experience for people who cannot attend an event. For example, a fan who cannot attend a game in person can use the team’s mobile app to watch the game live or listen to a play-by-play.
Increased Fan Engagement
In addition to enhancing the live game experience, teams can also use mobile apps to keep fans engaged when they are not at an event. For example, the team could release exclusive content through the app, such as videos of players practicing or full-length films. They can also use apps to provide bonuses and rewards for fans who engage with the team regularly.
One of the best things about mobile apps is that they offer a direct line of communication between sports teams and their fans. Through push notifications, teams can instantly send updates and information to fans, increasing loyalty and fan engagement.
In addition to push notifications, sports organizations can use mobile apps to provide interactive elements like quizzes, polls, and other forms of engagement. It is also an important way for teams to learn more about their fans and get feedback on important issues.
Furthermore, mobile apps can be developed to facilitate interactions between fans and players. For example, a fan could use the team’s app to send a message to a player or to post on the team’s Twitter page. It would allow for more two-way communication and make fans feel connected to their favorite team or player.
All in all, mobile apps offer a wealth of opportunities for sports organizations to improve fan engagement. By providing valuable and interesting content, teams can keep fans coming back for more. Additionally, interactive features and two-way communication can help create a more personal connection between fans and players.
A well-designed mobile app can help sports teams and stadiums to stand out from the competition. With so many options available to fans, a sports organization can gain an advantage by having a mobile app that’s easy to use and offers unique features.
For sports teams, mobile apps can be a way to promote the team directly to fans. In addition to news, schedules, and other important information about the team, a mobile app can include live streams of practices sessions or other team-related entertainment.
Great Source of Data
In the age of big data, sports organizations have a lot to gain from having a mobile app. Mobile apps can provide teams with valuable location-based data thanks to geolocation technology. This data can be used to help teams better understand their global fan base and pinpoint regional areas where fans are most likely to attend games.
For example, if a team is developing new merchandise or concessions items, they can use geolocation data to target specific areas that are likely to be successful. Additionally, sports organizations can use mobile app data to study fan behavior and preferences. This information can help teams make better decisions about how to market and sell their products.
In conclusion, the development of mobile applications has created new opportunities for sports teams, athletes, coaches, sponsorships companies, and advertisers. These applications allow users to connect with their favourite teams and players in a more personal way, and they provide convenience for sports fans who want to stay up-to-date on the latest scores and stats. Additionally, mobile apps offer a new way for companies to advertise their products and services to potential customers.